MAKR.
FY26 to 27 · Prepared by LOVR
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The 12-month strategy

MAKR, FY26 to 27

Two objectives for the year. Sell your developments off-market, before they ever cost you a commission. And make MAKR a name the market follows, one that sells at the highest level.
For the MAKR DirectorsPrepared by LOVRJune 2026
The objectives

Two objectives, run as one operation.

Sell before the marketSell as many units off-market as possible, before a project reaches an agent, so the commission stays in your pocket.
Build the nameMake MAKR a recognised, leading developer, the brand whose name sells anything attached to it at the highest level.

One builds the demand and converts it. The other makes the demand worth more. LOVR runs both, end to end, as a single machine.

The platform

A real legacy, a serious pipeline, a clean slate.

MAKR launches as the new hero brand off the B.P. WHARTON legacy, led by the Directors, with a genuine estate behind it and the appetite to build a proper engine on top. The footprint is small today, which is the advantage, open ground to build on with nothing to undo.

A genuine estate: ARLO, SmartStores, AERA, Byron and morethe pipeline
The Brinsmead name and a real development legacythe founder asset
Rebrand delivered, ready to launchready now
How we built this

Before a word about the plan, we did the work.

We audited the premium-developer field, how they brand, sell and show up.the full field
We read where the buyers actually are, and how the best developers reach them direct.the market
We sized the off-market shift and what it is doing to price and to speed.the opportunity
We mapped the engine end to end, from first touch to a buyer MAKR owns.one system
Nothing here is a hunch. All of it is evidence we went and gathered.
01 The expensive problem

Right now, MAKR rents its buyers and pays twice.

Twice on every saleCommission to the agent who owns the buyer, and advertising on top to find that buyer in the first place.
The market is moving directAround one in five properties now sells off-market, the bulk of buyer-agent purchases in this market are off or pre-market, and the cost of the major portals has climbed from tens of dollars to thousands.
Owning the buyer winsThe developers who own their buyers win on price and on speed, off a database and a direct channel the agents cannot touch.

Commission on a development is a large number. Every unit sold before it reaches an agent is that number saved. Solving this is worth what it costs, because the saving dwarfs the fee.

The proof

Selling before the market is already proven.

Mosaic sold a project off-market, before a single public ad, off a buyer database built over years180 million
Around one in five properties now sells off-market1 in 5
The cost to list on the major portals has climbed from tens of dollars to thousandsand rising

The developers who own their buyers are already winning on price and on speed. This is the model MAKR builds for itself, across every project.

02 Objective one · the sales engine

The machine that sells before the market.

The first objective is a sales engine LOVR builds and runs end to end, the systems that turn marketing into off-market sales. This is what we build.

The owned buyer databaseEvery past buyer and enquiry captured and segmented, the asset everything else feeds.
The first-access captureRegistration on the site gating early access to every project, building the list continuously.
The capture and nurture automationEvery enquiry in one place, tagged to source and project, and worked automatically from first touch.
The outreach engineTargeted buyer and investor lists, and direct outreach to them, demand driven, not waited for.
The sales surfaceThe interactive memorandum and the tiered private launch, where the warm list converts before the market.
Objective one · how it works

How a buyer gets to yes, off-market.

Here is the path a buyer travels through the machine, from the first time they see MAKR to a contract signed before the project ever lists.

They arriveFrom the brand, an ad, the outreach or the site, and they are captured and tagged at once.
They are nurturedAn instant response, an email sequence, the EDMs real estate runs on, and retargeting that keeps reaching them.
They registerThey raise a hand for first access, into the owned list, warm and waiting.
They buy firstInvited to the private launch ahead of the market, where the contract is written before an agent is ever needed.
Objective one · the nurture

Nobody who raises a hand goes cold.

The moment someone shows interest, the machine takes over. They message on Meta or fill a form, and they get an instant response, then an email sequence, then the EDMs, then retargeting until they convert. We control all of it and feed it into the CRM you already run. This is not a CRM we are selling you, it is the marketing and the outreach that fills it and works it.

Instant responseThey engage, they hear back at once, no lead left waiting.
Email, EDMs and retargetingA sequence that keeps the conversation warm until they are ready.
Into your CRM, not a new oneWe run the demand and the nurture, your system holds the relationship.
Objective one · every project

Every project, driven to a pre-market sale.

The engine runs on each project in turn. We point the ads and the outreach at the right buyers, capture every hand that goes up, and work them toward a sale before the project ever lists. ARLO first, then every project after.

Brand and demand adsPaid run properly, against the right buyers, for the brand and for each project, in a field where almost nobody runs it well.
Capture everythingEvery enquiry from the ads, the content, the outreach and the site lands in one place, owned.
Sell off-market firstA tiered private launch to the warm, captured audience, where the most profitable contracts are written, before broad market and before the agent.
03 Objective two · the brand

Make MAKR the name that sells itself.

The second objective is brand equity. When MAKR is known, recognised and aspirational, the name itself does the selling. Every project it is attached to commands a premium and moves at the highest level.

The company it keepsFORME, FORTIS, MOSAIC, GRAYA, FRANK. The recognised, influential developer brands. MAKR earns its place among them.
Why it mattersA known name lifts the price on everything, and the brand does the selling before a single ad runs.
Objective two · what wins

The recognised brands all do the same thing.

The developers who own the attention are not the biggest builders, they are the most visible, and they all run the same model. The whole field leaves it open. MAKR takes it.

The founder, on cameraThe clearest proof in the field: the most-followed developer's founders out-engage their own billion-dollar brand account about tenfold, from their personal accounts.
Continuous presenceAlways on, not a campaign that starts and stops, building a following and the authority that lifts the price.
The inner workingsProcess, behind the build, the cinematic and the immersive, the content the field refuses to make.
Objective two · how we build it

Design-led, immersive, unmistakably MAKR.

We adapt the model to MAKR and run it as design-led marketing, content built to create a feeling and move people to act, not just to inform.

The Directors on cameraBen, Paul and Jack, the decisions and the Brinsmead legacy, cinematic and founder-led. The one thing no competitor can copy.
Immersive lifestyleThe world around the product, sensory and textural, the feeling of living a MAKR project.
The projectsEach development told as a story, from raw site to finished place, the content that carries the brand.
The authorityThe market read and the commentary that positions MAKR as the name that knows.
The psychologyContent built to make people buy into the projects, crafted to drive the action and the return.
Objective two · the signature

One signature, every project.

Brand equity is built through consistency. Every project has to reflect and embody the same signature style the market comes to know as MAKR. That consistency is held on two sides.

ByCulprit, the architectureThe same design signature across every build.
LOVR, the marketing and designThe same premium positioning and creative standard across every campaign.
The resultEvery project echoes the same quality, so the MAKR name means the same thing every time, and that is what builds the equity.
Objective two · the path

How we bring MAKR up.

Stand up the channels and launch the brandthe start
Run the Director-led and immersive content, always onongoing
Hold the signature across every projectevery project
Build the following and the authority, month over monththe climb

The path to becoming a name like the ones the market follows is consistency over time. We run it continuously, and the recognition compounds.

04 Why us

We run the systems, not just the posts.

Most agencies sell content and hand you an Instagram. We build and run the whole operation, both objectives together, the brand and the sales engine, the content, the ads, the outreach, the list and the off-market surface, as one team pointed at selling the product and lifting the price.

One team, the whole operationFrom the content at the top to the off-market sale at the bottom.
Built to sell, not to postEvery part measured against sales, savings and brand equity, not likes.
Yours, ownedThe list, the audience and the systems are MAKR's assets, compounding across every project.
How it compounds

The two objectives feed each other.

The brand builds the audienceThe content and the recognition draw people in.
The audience feeds the engineThat following becomes the owned list the off-market machine sells to.
The sales build the brandEvery off-market result and finished project lifts the name further.
And it funds the nextThe commission saved funds the brand, and the list and the equity carry into every project that follows.

A loop, not a campaign. The brand makes the sales easier, the sales make the brand bigger, and both stay yours.

05 The measure

Measured against sales and the name, not likes.

This is the strategy for the year ahead, so the exact targets are set with you once we are in. What we commit to now is how we would measure it, the metrics, the tools and the definition of success, reported every month.

The brand: reach, engagement, audience and following growthfield benchmarked
The demand: qualified leads, registrations and database growthby source
The conversion: off-market sales, sales pace and time to sellper project
The number that matters: commission saved and the premium the name carriesyour own money

Tracked across the ad platforms, the site and portal analytics, the outreach tools and the database, into one branded monthly report. Success is units sold off-market, commission saved, and a name that sells at the highest level.

The case

It pays for itself in commission saved.

This is not a content retainer, and it is not a price on a page today. The case is simple. The engine saves you commission and holding cost on every off-market sale, and the brand lifts the price on everything you sell. Both are worth far more than the fee.

The MAKR partnershipThe shared engine, the brand, the list and the off-market machine, one operation across the estate.
Per-project schedulesARLO first, then each project, each with its own budget and entity.
The caseOne off-market sale saved, or one premium the name earns, can cover a long run of the fee.
The shape

Where this starts.

Launch the MAKR brandthe rebrand lands as one coordinated momentfirst
Stand up the sales enginethe list, the ads, the outreach and the nurture built behind itearly
Run the Director-led brand content, always onthe audience and the name built continuouslyongoing
Hold the signature and convert off-marketARLO first, the model reused across the estatethe payoff

This strategy is the start of the conversation, not the fixed plan. The concrete deliverables, the cadence and the numbers are built with you from here.

Next steps

Where we go from here.

Agree the directionThat LOVR runs both objectives, the brand and the off-market engine, as one operation.
The working sessionWe scope the concrete plan together, the projects, the priorities and the access we need to start.
The detail followsWe bring you the detailed plan, the schedules and the numbers, built to what we agree.

One decision starts it. Agree the direction, and we build the plan that opens the engine and the brand.

The next step
Sell before the market. Build the name. Own the machine.

MAKR has the legacy, the pipeline and the clean slate. We bring the engine that sells your developments off-market, and the brand that makes the MAKR name sell at the highest level. We do not want to be another agency you brief. We want to run the operation that builds the name and sells the product, before it ever costs you a commission.

Prepared by LOVR, June 2026